We’ve watched with a sense of awe as Hyundai has gone from a discount also-ran brand into a genuine industry powerhouse in startlingly short order. But we’ve also long suspected that its vehicles have gained so much ground by being among the best values in their respective segments – not because they’ve necessarily been the best vehicles to drive. The addition of the Genesis Coupe may have served notice that Hyundai isn’t content to just be the industry’s value leader (see Battle of the Sixes), but the keystone draw of most of the brand’s offerings has remained their affordability. Which is not to suggest this is a bad thing – Hyundai’s steroidal growth speaks to the inherent soundness of its strategy. But as enthusiasts, we’ve been waiting for the company to not only out-value, but to categorically outsmart and outplay its rivals. With introduction of the 2011 Sonata, Hyundai appears to have done exactly that.
We admit that we weren’t sure whether the Sonata’s outré styling would play in that most milquetoast of markets: the family sedan segment. When the sheet was pulled on the 2011 model, it was as if Hyundai had strolled into a Sunday morning prayer breakfast with Kathy Griffin on its arm – we didn’t know exactly what was going to come of it, but we knew it was going to be fun to watch. Thankfully, the Sonata has proven to be far more than just a styling stunt. Packing big space, a rock-solid chassis, accomplished handling and unmatched power and fuel economy from its 2.4-liter four-cylinder engine, the Sonata has gained widespread acceptance and acclaim in a historically conservative slice of the market.
